I Survived a Secret Nazi Extermination Camp – The Campaign Begins

June 12, 2013 at 9:37 pm Leave a comment

When you publish a book either by yourself or with a small publisher (mine is David Cohen of Psychology News Press) you are faced with the uphill struggle of getting your book in front of people. Without a marketing and PR budget it really is a daunting task to get your book noticed. How will anyone know it exists?

So we (myself, David and PR wizard Nigel Passingham) devised a plan to make the book visible. Whether we succeed or not you will be able to judge in the next few months. Ours is a slow-burn campaign, starting small and hopefully not shrinking from that point. We decided to start in the UK, where we are based, and where we hope to be able to shift the 750 paperback copies that Biddles printed for us (just before they went bust).

We are starting with an email campaign which I initiated today. I used Mailchimp and sent it to the 1500 people in my address book. So far about 1/3rd opened it, and we have had 43 clicks ( I assume that means possible buyers). However a number of people complained that the image in the email was altered and some of the text garbled. Why ? I have no idea so have asked Mailchimp to explain. So I plan to send a text only email tomorrow so that at least everyone will be aware of the title of the book.

I have started to email bookshops

I have started to email bookshops

 

We are trying to get one of the daily papers to do a serialisation, and will be approaching the Jewish Chronicle to see if they want to interview me. After that we hope to get a review or three and coverage of the book online, on radio and in papers. We are feeling our way, expecting some feedback, which will give us a hint as to how to promote and market the book. If we can get a bit of buzz going, and sell the first print run, then we would hope to be able to sell some International rights, and hopefully find a US publisher.  I suppose the book’s ideal selling time will be at next year’s Holocaust Memorial days

There is also a very good audio of the book which I produced. It is read by David Suchet  ( and moi) and is available on Audible.co.uk. This could also be a radio programme.

Since I went into this project as a memorial to my grandfather, I am not expecting to make money from it. But my publisher has spent some, and I’d like to make sure he doesn’t lose out. Besides, I am very proud of the book , and know that it is a good and worthwhile read, so I have no problem in promoting it.

Advertisements

Entry filed under: I Survived A Secret Nazi Extermination Camp. Tags: , , , , , , , .

Breath Of The Gods- The Origins of Yoga Honouring your ancestors means honouring yourself

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


The Blog That Fell From The Sky

Reflections on an age of anxiety.

Categories


%d bloggers like this: